ETHICS OF THE RELATIONS BETWEEN PHARMACEUTICAL SALES REPRESENTATIVES AND PHYSICIANS: THE RESULTS OF OBSERVATION OF YOUNG SPECIALISTS AT BASHKIR MEDICAL UNIVERSITY

This paper is discussing the results of our study about observations of relations between This paper discusses the results of a study involving observation of the relations between physicians and pharmaceutical sales representatives by young doctors. Our results demonstrated that not all of them were ethically correct and met the standards of the Russian legislation: although arranging meetings and presentations as wells as receiving gifts from pharmaceutical industry are illegal during working hours at work places, all these make a well-established practice. Promotional booklets instead of properly designed research papers describing the results of good practice clinical trials are often distributed.

doctors, representatives of the pharmaceutical industry, medicine, promotion of pharmaceutical products, ethical standards